Lights, Camera, Connection: How Thrtyfive is Reframing Visual Storytelling

Inside the Welsh content studio making storytelling the ultimate brand currency.

Meet the Visionary: Robert Hughes

Robert Hughes is the creative force behind Thrtyfive. With his Aberystwyth-based studio, the founder is crafting visual narratives that are as emotionally resonant as they are brand-savvy, quietly positioning himself at the forefront of Wales’ creative evolution.

The Art of Seeing: A Brand Built on Stillness, Story, and Sunset

Welcome to the era of content fatigue–where everyone is posting, but few are connecting. In this digital world obsessed with velocity–likes, shares, endless swipe cycles–Thrtyfive offers something rare: visual content that breathes.

Founded by photographer and videographer Robert Hughes, Thrtyfive is a content creation agency redefining what it means to create brand visuals. Based in the coastal town of Aberystwyth, Wales, the studio crafts intentionally creative visuals that go beyond aesthetics. 

For Robert, photography and videography aren’t just services–they’re narrative tools. Each project is a study in mood and meaning: slow-burning and always intentional. This is never about chasing trends–it’s about building trust through beauty.

From Coastal Roots to Brand Campaigns with Soul

Robert didn’t set out to just build a business. He set out to tell stories. Growing up on the wild, moody edges of Ceredigion, he developed an eye not only for landscapes, but for the moments people live in them–quiet, vivid, often unscripted. It’s this blend of naturalism and finesse that has become the Thrtyfive signature. 

What started with portraiture and wedding films has evolved into a full-service visual storytelling studio working with local businesses, creators, and changemakers. The thread that ties it all together? Thrtyfive’s cinematic sensibility: editorial polish with an emotional pulse. 

Strategy Meets Sentiment

Beneath the slow pans and thoughtful framing is a sharp awareness of what today’s brands need: coherence. Thrtyfive builds visual identities that not only look good, but move people. Robert doesn’t just make things look “on-brand,” he turns brand images into something worth watching. Thrtyfive’s offerings are as strategic as they are beautiful. So, there’s mood, yes–but there’s also market insight.

Brands aren’t just getting visuals. They’re getting a vision–a coherent story, told through thoughtful design, pacing, and tone.

Redefining and Reframing Welsh Aesthetic

Thrtyfive proves that you don’t need a big-city postcode to create world-class content. With Robert’s roots in a coastal town, his brand is redefining regional media and shaping a new narrative for Welsh visual culture. One that doesn’t rely on nostalgia or national tropes, but speaks to a modern, multilingual, creatively connected Wales. 

More than just good lighting and glossy reels, but through editorial-style shoots and emotionally resonant short videos, Robert is crafting a bigger picture of Wales that feels quietly revolutionary: global in aesthetic, local in soul.

What’s Next: From Storytelling to Space

With a signature style rooted in mood and intimacy, Robert Hughes is now turning his lens towards something bigger–literally. Thrtyfive is stepping into new territory: real estate photography. 

It’s a natural progression for a brand already fluent in storytelling. And not to mention that spaces hold stories too. It’s not about showcasing square footage but about capturing the feeling of a space–the atmosphere, the potential. Because a great space deserves more than a wide-angle lens. 

Coming soon: Property visuals that feel less like listings and more like love letters to spaces and interiors.